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    What Does the Shift in MedTech Buyer Behavior Look Like?

    We are seeing a change in buyer behavior, where everything is being digitized in giant steps. Even more so in the healthcare sector, where it was needed for a long time. What does this big change look like?
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    Medical Device Sales Strategy: How To Train My Reps Digitally?

    The current situation has led medical device companies to an earlier digital revolution. What is the best way to deal with it?
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    How Is the Buyer’s Journey Evolving in Healthcare Sales?

    Are MedTech sales really different from other sectors? Has this journey changed due to the pandemic? We will see how the consumer's way of buying has changed.
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    What’s Software’s Role In the Transition From MedTech Outside to Inside Sales?

    When it comes to the future of inside and virtual sales in MedTech, the right software is key. Find out what GE Healthcare’s Global Head of Omnichannel Sales has to say.
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    How Can I Support a Hybrid Virtual/Field Sales Model for My Medical Sales Reps?

    Field Sales Reps have to adapt to a more digital environment. Is a hybrid sales framework the answer?