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    Should I Have My SDR Team Go After a Lower Tier?

    We asked Kier Johnson, BDR Manager at Zendesk, about how he switched gears and changed tiers during challenging times. Here’s what he told us about moving downmarket.
    Quick Answer

    Should I Rethink My SDR to AE Handoff Process?

    The standard SDR to AE handoff model passes a prospect to the AE as soon as possible. But in modern SaaS sales, should we rethink this process?
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    How Can I Personalize Video Outreach at Scale?

    Creating customized videos for prospects is proven to be an effective outreach strategy. But how can you use it to prospect at scale? Find out.
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    How Many SDRs Should One SDR Manager Oversee?

    Find out the max amount of sales development reps one SDR manager should be responsible for.
    Quick Answer

    How Can I Create a Prospecting and Messaging Task Force?

    Find out what David Sherry, Head of Sales Development at Amplitude has to share about his successes building a prospecting task force.

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