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    Should I Update My Value Proposition or Just My Prospecting Approach?

    Omar Chawla, Global Sales Enablement Manager at TripActions, offers advice about testing value propositions and leading with empathy.
    Quick Answer

    How Can I Smooth the Transition From In-House to Remote SDR Team?

    Ryan Liubinskas, Senior SDR Manager at Redis, chatted to us about his SDR team's transition to working from home, and how he empathized and set them up for success.
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    Should I Have My SDR Team Go After a Lower Tier?

    We asked Kier Johnson, BDR Manager at Zendesk, about how he switched gears and changed tiers during challenging times. Here’s what he told us about moving downmarket.
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    Should I Rethink My SDR to AE Handoff Process?

    The standard SDR to AE handoff model passes a prospect to the AE as soon as possible. But in modern SaaS sales, should we rethink this process?
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    How Can I Personalize Video Outreach at Scale?

    Creating customized videos for prospects is proven to be an effective outreach strategy. But how can you use it to prospect at scale? Find out.

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