We asked Julia Heesen, Marketing Manager of Predictable Revenue, and AJ Alonzo, Director of Marketing at DemandDrive, to give us their best tips for increasing landing page conversion rates. Here’s a summary of what they said –
Long story short – copywriting.
It’s all about clear, concise copy that shows what the page is about and conveys understanding of your audience’s pain points. Give away just enough content to provide value above the fold and hold your visitors’ attention.
But remember, good copywriting tends to be short and sweet. It’s just enough to pique prospect’s interest, but not too much where they feel like downloading your asset is a waste of time.
If you’re up for experimenting, try setting up a yes ladder. Get prospects to agree to small requests – like the size of their company, what department they’re in, and so on. Then follow up with a few more form fields asking for contact info.
You can also try split testing different elements of your landing pages to find your sweet spot.
Plus, social proof, a clear call to action (CTA), and an emotion-provoking headline can take a good landing page to great.
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