A Sales Empowerment Platform integrates with your CRM or ERP to transform it into an intelligent sales assistant.
It’s like having an extra team leader or sales operations on your team, enhancing your sales reps’ efficiency and effectiveness. So, you’ll get more activity and better conversion rates from your salespeople.
The reality is that a CRM is little more than an online database. Even though it’s the backbone of your company and the system of record, it can’t help sales reps to sell more and better. If the CRM is the system of record – the sales empowerment platform is the system of operation.