Find out what a sales empowerment platform is and how it’s vital to your remote sales team straight from Bloobirds CRO Toni Perez.
A Sales Empowerment Platform integrates with your CRM or ERP to transform it into an intelligent sales assistant. It’s like having an extra team leader or sales operations on your team, enhancing your sales reps’ efficiency and effectiveness. In return, you’ll get more activity and better conversion rates from your salespeople.
The fact is that a CRM is little more than a database. Of course, it is the company’s backbone and your data recording system. But, it doesn’t help sales reps to sell more and better.
If the CRM is the system of recording, the sales empowerment platform is the system of operations. It’s an essential tool to help sales reps digitalize and systematize sales. And to monitor and orchestrate remote teams in real-time, it’s the perfect partner for your CRM.
A sales empowerment platform encourages sales reps to be more active. They’ll use more channels, choose the right message for each touchpoint, and aggressively and consistently manage their pipeline.
A sales empowerment platform automatically translates lead, account, opportunity lists into tasks – always guiding sales reps with what to do next with every lead, account, or opportunity. So, you can forget about opps without enough follow-up activity and abandoned leads.
The CRM is the perfect database. That’s a fact. But, is it made for helping, assisting, guiding, or pushing sales reps?
The answer is no.
And this fact can cause many issues for your sales team. Here are some signs it’s time to add a sales empowerment platform to your CRM:
These common pains make sales leaders move from one CRM to another trying to find one that can actually help their sales reps. Others invest a lot of resources in hacking their CRM – developing triggers, workflows, or customizing processes, and connecting tons of tools.
My experience is that usually, these scenarios generate a lot of technical issues, huge maintenance costs, and very slow improvement processes.
Sales empowerment platforms are the perfect partner for your CRM. They offer a plug-and-play, all-in-one solution for solving all of these common pains.
Now, let’s find out how.
Sales engagement platforms offer a host of features that are helpful to sales reps. But, sales empowerment platforms take those features one step further.
Here are the sales engagement capabilities you can expect to find inside Bloobirds:
Sales enablement software combines sales playbooks and marketing collateral with useful processes for sales reps.
Bloobirds also provides sales enablement capabilities:
Land your Go-To-Market Strategy (GTM-S) into something that guides your team daily, so they:
Gain access to a content and template database smartly pre-segmented by:
Your reps will deliver the right messaging and content for each specific case. In turn, you’ll increase brand relevance and conversion rates.
Finally, the missing piece of many sales engagement or enablement platforms is full process assistance. Bloobirds transforms your current CRM from being a passive data base to being a smart sales assistant.
Bloobirds provides pre-defined processes for:
You can precisely identify reasons for discarding and nurturing leads and accounts to:
A sales empowerment system registers each insight into a structured format within your CRM. In turn, your reporting system will have an abundance of data at all levels: activity, results, efficiency, conversions, and process quality.
The data is structured based on your playbook. So, you can segment and understand the whys behind the whats and validate your Go-To-Market strategy weekly.
With Bloobirds, you can answer the following questions about which prospects your sales team is targeting –
With Bloobirds, you can answer the following questions about the messaging your team uses –
With Bloobirds, you can answer these critical questions to make better business decisions –
Finally, a sales empowerment platform ensures that your entire team works as a system predictably. Meanwhile, your reps will know what to do at the right time, using the best communication channel and with the most relevant messaging and content.
Typically, managers love CRMs. They hold the information you need to understand your sales processes. Bloobirds makes sure your CRM has more data without any extra effort.
In contrast, sales reps usually hate CRMs. They waste their precious selling time by asking them to fill in form after form.
Fortunately, sales reps love sales empowerment platforms.
“Before Bloobirds, I found myself losing time with mundane tasks and logging data. Now I can focus my time on calling, emailing, and becoming more relevant while optimizing my activity. What I like the most about Bloobirds is the simplicity and UX that it provides.”Ivan Falcó, Sales Development Representative, Lead Ratings
In the era of remote sales, your CRM plus a sales empowerment platform is the perfect combo. You’ll make your life, and your sales reps’ workdays, much more manageable.
– All the best
Toni Perez, CRO and Co-Founder Bloobirds
Discover how to empower your sales team without changing your CRM.