Sales Enablement, the definitive guide by and for experts

Everything you need to know


What will you find in this whitepaper?

The advance of technology affects all areas of our lives, the market is becoming increasingly competitive and users and consumers are becoming more selective when evaluating their purchasing decisions.

Companies need more sophisticated strategies to find and retain customers. This is where Sales Enablement comes into play.

In this study we delve into best practices, trends, critical areas, and Salesforce usage in Sales Enablement, along with leading professionals at leading companies.

  • Marc Clausen, Global Sales Strategy and Performance Advisor at IBM.
  • Ben Purton, Senior Director of International Enablement at RingCentral.
  • Matías Leandro Kruk, Senior Salesforce Technical Consultant at BASF.
  • Oliver Cárdenas Gómez, Director of Sales Programs at Telefónica Global Solutions.
  • Yago González Ansias, Sales Enablement Manager at Auctree.

Some of the topics we will discuss

  • Sales Enablement, importance and statistics.
  • Sales Enablement in Spain
  • When to implement Sales Enablement?
  • Sales Enablement team structure.
  • Salesforce’s role in Sales Enablement.
  • Adoption and use of Salesforce tools.
  • Trends in Sales Enablement.

Who is this whitepaper for?

Sales Enablement Professionals
Discover best practices for building and managing sales enablement teams and tools.

CRM Administrators
Discover how to overcome common Salesforce challenges and how to bring the platform closer to the user to improve adoption.

Sales Trainers
Learn the importance of using Salesforce to gain valuable data and define better training strategies.