Make your Salesforce amazing for the user

“We have a CRM, we use it but not enough. I’ve been advocating for some time to use CRM and social listening more to get feedback.”

“We use Salesforce and Sprinkler and we have integrated it all. But it has been quite a struggle, especially when we want to change or remove addresses… It is a whole process and a lot of steps. Not very efficient.”

“Bosses are looking for the KPIs, they look at the CRM to get the information, so if people are not using it, they can’t give the figures to their bosses.”

“Every organization out there is focused on making a digital transformation. For B2B companies it is a must, but there are still internal challenges in terms of technology and resource priorities.”

“Teams have to understand that CRM is not a micromanagement tool, it is a tool that helps to be more efficient.”

“The big issue with Salesforce is that it was not intuitive at all.”

“We had a bad experience with a CRM that was a turnkey project, it didn’t meet our expectations. Now we are looking at several off-the-shelf options that are a better fit for our business model.”

“Three months after launching a CRM we are still talking about it. We want to stop talking about our CRM and start discussing business and we are still debating about processes, improvements, and data entry.”