Most sales teams are given a CRM thinking that’s the one and only key for success. So, when managers don’t get the results they were expecting, they turn to the sellers.
But here’s the thing…
CRMs are not really made for selling
Remember, a CRM is only as good as the data it stores. So, unless you want to end up with a very expensive and dangerously inaccurate database, you need to supercharge it with a software that's tailored to your reps' needs.
With so many out there, you need to look out for the features that will take your team to the next level.
Let’s break it down
It needs to be an ally to the CRM...
An amazing sales software should turn the not very friendly CRM into a tool that’s easy to use and that guides users through every step of the selling process. Plus, it should also have everything reps need under one single platform.
Smart Content Manager
...while making your team productive...
This means more activity and follow ups on leads, opps and accounts that, by the way, should get instantly recorded and synchronized into your CRM, cutting down those time consuming admin tasks that keep reps from actually selling.
Conversational data gathering
...and providing more and better data...
More quality data equals better insights. So, a great sales software should give you a 360 view of the whole sales process to help you make more and better decisions to make your strategy more efficient.
...so you can increase revenue.
Your sales software should take the clutter away from the CRM and allow reps to focus on what actually matters: selling.
Guided sales process
Less time spent on admin tasks
It eliminates the friction between sellers and the CRM by enhancing it with a set of powerful productivity and task management tools that make it actually useful for them - driving adoption, efficiency and revenue.