​​10 Benefits of business automation


​​10 Benefits of business automation

You heard about it plenty of times, but what exactly is Business Automation? What are its main advantages and how CRM usage relates with it?

Business automation has become an essential tool for companies in today’s world. Among other benefits, it helps companies streamline their processes and increase efficiency by using technology and software, to perform repetitive tasks. 

In this article, we’ll delve into 10 benefits of business automation and why it’s critical for companies to adopt this technology in their operations.

What is Business Automation?

As we previously mentioned, Business Automation refers to the use of technology and software to automate routine tasks and processes in organizations. It’s key to reduce the time and effort required to complete tasks that are performed routinely. It allows employees to focus on higher-value activities that require human input. Business automation can be applied to a wide range of tasks, such as:

  • Sales and marketing
  • Customer service
  • Inventory management

What’s the objective of Business Automation?

The main goal when implementing Business Automation in any organization is to improve efficiency and productivity while reducing costs. By automating repetitive activities and tasks, companies reduce hours of human labor, reduce the chance of errors, and improve accuracy. 

Employees can focus on more complex tasks that require their skills, expertise, and creativity, leading to better business outcomes. Simply put: business automation makes room for “the human” touch that technology cannot provide, while providing companies with tools that don’t require lateral thinking.


What are the benefits of Business Automation

By streamlining processes, reducing costs, and improving customer service, businesses can achieve greater success and growth. But what are the actual advantages of BA when it comes to saving resources?

  1. Increased Efficiency
    According to a study by McKinsey & Company, automation can increase productivity by up to 30%.
  2. Cost Savings
    A report by Forrester found that businesses that implemented automation were able to reduce operational costs by 25-50%.
  3. Improved Accuracy
    A study by Nintex found that 76% of organizations reported improved accuracy after implementing workflow automation.
  4. Better Customer Service
    A survey by HubSpot found that 55% of customers prefer to interact with businesses using chatbots or messaging apps.
  5. Increased Sales
    According to a report by Salesforce, businesses that use marketing automation see a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
  6. Greater Flexibility
    A survey by UiPath, showed that 80% of businesses reported that automation helped them achieve greater flexibility in their operations.
  7. Improved Collaboration
    Another study by Salesforce found that businesses that use marketing automation, have a 34% higher collaboration rate between sales and marketing teams.
  8. Increased Security
    Automated processes can help improve data security by reducing the risk of human error. According to a study by the Ponemon Institute, the average cost of a data breach is $3.86 million.
  9. Better Decision-Making
    A report published by Aberdeen Group found that businesses that use automation are 1.8 times more likely to have real-time visibility into business performance.
  10. Competitive Advantage
    Automation can give businesses a competitive advantage by enabling them to operate more efficiently and effectively than their competitors. Accenture published a study where 80% of executives stated that automation is critical for their company’s competitiveness.

The importance of a CRM in business automation

CRM software is a key component of business automation, providing a centralized database that businesses can use to manage customer data and interactions. By utilizing CRM, businesses can streamline their sales processes, improve customer interactions, and gain insights into sales trends and marketing effectiveness.

Research shows that businesses that use CRM software can see significant returns on their investment. For example, a study by Salesforce found that businesses that use CRM software report an average increase in sales of 29%. Another study by Nucleus Research found that businesses can see a 245% ROI on their investment in CRM software.

In addition to these financial benefits, CRM software can also improve collaboration and teamwork within a business. The same Salesforce study found that businesses can see a 29% increase in sales team collaboration by using CRM software.

On the other hand, when it comes to developing a Digital Innovation strategy that has a goal to automate processes, a CRM is usually the first step companies take. Overall, CRM software is a critical tool for businesses looking for improved processes and customer interactions, as they provide a centralized database, streamlines sales, and facilitates collaboration that, ultimately, leads to growth

Business Automation is, in our current day and age, an essential part of any business looking to improve its operations, both internally and externally. It helps the workforce to increase productivity and efficiency, allowing them to streamline tasks, save costs, and add revenue.