Salesforce is the biggest and most important platform out there for collecting, managing, and reporting on sales. It is helpful for managing customer databases for businesses, making it the number one CRM software chosen by users since 2017. To this day, it concentrates more than 20% of users on its niche.
But despite its undisputed popularity, not everyone with access to this software has enough knowledge, training, or information to make the most of one of the most powerful sales SaaS today. Because it happens that, although Salesforce is a powerful platform for data management, it is not necessarily what companies need to actually sell.
Salesforce stands out from its competitor’s thanks to its enormous flexibility. This means that its main feature is that it allows companies to customize processes in different areas. How? Using integrations.
Salesforce integrations are nothing but tools for connecting the platform with other applications and software, that organizations need to power up their CRMs. This helps to streamline the exchange of data inside and outside a company, collaboration between departments, and increase productivity to manage sales, customers, and all kinds of processes.
The advantages of adding Salesforce integrations to your CRM are numerous. But most importantly, it avoids manual data entry and unwanted errors. Independently of your type of business, you must have accurate data about customers, staff, and activities to work efficiently and achieve greater productivity. When you have accurate data, making more and better decisions becomes easier.
When we add integrations to Salesforce, we can also automate workflows. Repetitive tasks disappear completely or, if anything, can be performed faster and more efficiently, saving SDR agents time to focus on quality prospecting. The tools you can integrate with Salesforce help information flow smoothly between various departments, your agents, your potential and current customers, and your company.
All external solutions, or integrations, are non-code software that overlays on top of your CRM and is added in a matter of minutes as if they were plug-and-play. These tools can be divided into five broad categories:
Increased productivity, increased interactions, and adoption of your CRM. These are just some of the benefits of the Salesforce integrations you can start using today. All of them, or just one, can turn your database into a genuine sales machine.
Are you tired of “chasing” your agents to use Salesforce and not having reliable data? Integrate Bloobirds into your CRM and end your frustrations, automate daily tasks, centralize your communications, and improve the productivity of your sales teams.