How Can I Know if My SDRs Are Cold Calling And Emailing Enough?

In this video quick answer, Lennart Panknin, Product Manager at Bloobirds, explains how to know if your SDRs are cold calling, messaging, and emailing their prospects intensively enough. Here’s what he said –

Check out this short video, or read the full transcript below.

Activity, I think is something that is also key for outbound sales, and for sales in general. It’s all about being active and trying your best, in order to reach the potential customer. And right now, we haven’t grouped it by anybody or by anything, but, we can see the activity at a company level.

If we would want, we could very easily switch and say, okay, show me the activity by our different sales reps. Or show me the activity by our different target markets. And this way, it’s also really good to just know, “Okay, what are we focusing on right now? And, do we want to focus on those things?” Are we focusing on the correct prospects essentially?

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