Salespeople are often considered to be perennial learners. After all, they are expected to stay updated on the market trends, know about the products or services they sell, understand the human psyche, and apply this breadth of knowledge while engaging with prospects.
And while they can acquire a chunk of this information through books, blogs, videos, and discussions, podcasts are making headways in the direction of aural learning. The sheer convenience with which it offers learning on the go – while commuting, doing household chores, or even working out – makes it highly accessible and easier to consume.
Of course, the list of sales engagement podcasts will begin with its namesake – The Sales Engagement Podcast.
True to its name, this podcast primarily focuses on engaging prospects and customers meaningfully. Joe and Mark of Outreach do an excellent job of taking the listeners on a value-loaded journey where they explore modern sales engagement strategies, tactics, tips, and hacks that can help individuals, teams, and businesses get more out of their sales engagement program.
It also features guest appearances from prominent names in sales who share their experiences, horror stories, and tales of epic success.
Host/Producer: Joe Vignolo and Mark Kosoglow
Episode Length: 20 to 40 minutes
Available On: Apple Podcasts, Spotify, Soundcloud, Google Podcasts, Stitcher
Marylou Tyler, an engineer turned sales expert, uses Predictable Prospecting as a medium to shed light on how to extract the most from your sales process.
Given that her experience on the subject spans over three decades, you can expect nuggets of wisdom related to sales engagement, amongst other things such as top-of-the-funnel sales development, prospecting, and lead generation.
Additionally, the podcast features different industry leaders and sales coaches who use the platform to educate experienced and budding sales enthusiasts. And while I recommend listening to the podcast, you can also check out the transcripts on Marylou’s website if you are looking for a quick read.
Host/Producer: Marylou Tyler
Episode Length: 30 to 45 minutes
Available On: Apple Podcasts, Google Podcasts, Stitcher
Zig Ziglar is a name that needs no introduction. And this sales engagement podcast justifies borrowing the legend’s name to continue his legacy.
Hailed as the chicken soup for a salesperson’s soul, it explores various facets of sales, be it storytelling or even meditation! Each episode opens with an insightful observation or sales philosophy of Zig Ziglar and ties it up with modern-day sales practices. And since it focuses largely on the human side of sales rather than the technical aspects, it is a treasure trove of sales engagement strategies to drive growth.
Plus, given its motivational nature, it just might be the pick-me-up you need after a tough day in sales!
Host/Producer: Kevin Miller and Tom Ziglar
Episode Length: 20 to 80 minutes
Available On: Website, Apple Podcasts, Spotify, Stitcher, Google Podcasts, YouTube, iHeartRADIO, Podchaser
If you are looking to remaster your sales engagement approach, then this superachiever power couple can show you the way. Sell or Die features LinkedIn and networking expert, Jennifer Gitomer (Gluckow), and bestselling author, Jeffrey Gitomer, as they share secrets on how you can sell with confidence.
Apart from breaking down the art and science of selling, the sales engagement podcast also ventures into the realms of personality development, which can bolster your engagement capabilities.
Further, the probing and thought-provoking questions surrounding sales will have the featured industry leaders spill the beans on how sales reps can click with prospects.
Host/Producer: Jeffrey Gitomer and Jennifer Gitomer
Episode Length: 10 to 50 minutes
Available On: Website, Apple Podcasts, Spotify, Podchaser, TuneIn, Stitcher, PlayerFM, Libsyn, YouTube
Dale and Chris, the brainchild behind The Sales Rebellion, take to podcasts to train and nurture salespersons from various walks of life.
While the podcast is more calibrated towards beginners, its ability to empower sales reps on the latest trends and practices can be useful in staying up to date on the changing sales landscape. Moreover, it fosters the feeling of a thriving community that values sales leaders and their skills than mere targets and quotas.
Naturally, by nurturing these qualities and breaking away from dated sales habits, the Selling Local podcast offers a unique opportunity to work on sales engagement.
Host/Producer: Dale Dupree and Chris Watson
Episode Length: 5 to 35 minutes
Available On: Apple Podcasts, Spotify, Google Podcasts, PlayerFM, Libsyn, Listen Notes
The above sales engagement podcasts can help you streamline your sales practices and drive results. But if you are looking to take your sales game up a few notches, then a Salesforce productivity platform can help achieve these goals. To build on this front, try Weflow – the world’s first Salesforce productivity workspace to catapult sales and, by extension, brands.
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