What should be considered a sales opportunity?

LinkedInTwitterFacebook

What should be considered a sales opportunity?

Your pipeline is only as valuable as the opportunities you’re feeding it. So, have you precisely defined what an opportunity is?

An opportunity is a qualified meeting passed to an account executive generated by the proactive outreach of a sales development representative (SDR). Let’s break that down:

Proactive outreach: This includes both inbound and outbound leads touched, prospected, and finally scheduled for a meeting by an SDR. 

A qualified meeting: A qualified meeting has to meet three criteria. First, the account must belong to a target market defined by region, company industry, and size. Next, the lead/s belong to one of your ideal customer profiles or buyer personas. Finally, they have met the specifications of your qualifying questions and expressed an interest in moving forward with your solution. 

Your pipeline is only as valuable as the opportunities you’re feeding it. More qualified meetings equal predictable revenue and growth. Define your process of qualifying opportunities to save time, energy, and smooth out the passing of the opp from SDR to AE.

We’ve identified 20 can’t miss sales development KPIs for B2B outbound teams. Read the ebook.

Check out more Quick Answers here.

We and our partners use technologies, such as cookies, and collect browsing data to give you the best online experience and to personalise the content and advertising shown to you.

I accept