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Who Should Own the Chatbot: Marketing or SDRs?

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Who Should Own the Chatbot: Marketing or SDRs?

We asked top marketing managers who should own the chatbot for sales. Find out their opinion; SDRs, marketing, or a combo?

We asked Julia Heesen, Marketing Manager of Predictable Revenue, and AJ Alonzo, Director of Marketing at DemandDrive, to give us their opinions about who owns the Chatbot. Here’s a summary of what they said – 

Ideally, it’s a combo of SDRs & marketing. SDRs and Marketing should work together to get the chatbot playbooks set-up. But as soon as a visitor asks to speak to a real person, SDRs should own the conversation.

The qualification of prospects via chatbot is very similar to phone qualification, so let them do what they do best – qualify.

But also depending on the kind of bots, questions, and challenges your visitors have, it can make sense to have the marketing team take over sometimes.

Want more marketing insights straight from the source? Check out the OppGen community.

Check out more Quick Answers here.

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