We asked some marketing experts to express their opinions about marketing commissions for MQLs. Here’s a summary of what they said –
Digital marketers should have a commission plan that can be similar to SDRs’ compensation but based on MQL generation. This will give the marketing team motivation to reach their assigned KPIs and own their part of the revenue number.
If marketers get paid commission based on qualified leads, they’re likely to focus on doing campaigns around quantity (MQLS generated) and quality (pipeline generated). This will naturally generate better ad campaigns and more relevant content.
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