Sales automation tools AKA sales engagement tools just don’t work anymore. Automated, lead-based ‘sequences’ burn your market.
High-conversion rates from target account creation to contacted, and from contacted to meeting is the correct approach.
Let’s change the game. Let’s build an outbound sales culture of high precision, instead of volume. Meaningful conversations, instead of templates and generic pitches.
Don’t process leads in mass sequences. Engage individually with target accounts. Strategize one-by-one.
Don’t focus your outbound tech stack on efficiency. Enable your team to be effective. It’s not about automation, open rates, or the number of dials. It’s about precision, micro-segments, personalization, thought leadership, and meaningful conversations.