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Marketing

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    How Can I Measure Marketing’s Influence on Revenue?

    We asked expert Sales Ops how they measure marketing’s influence on revenue. Here’s what they said —
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    How Can I Increase My Webinar Attendance?

    We asked B2B marketing experts how they get more people to attend their webinars live. Here are their best practices.

    Marketing and Sales Development Driving Revenue Together [Webinar]

    Learn how to get both your sales development and marketing teams on the same page, and increase inbound lead conversion on the way.
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    Should I Pay My Marketing Team Commission Based on MQLs?

    We asked marketing pros to express their opinions about commission for marketers. Should they be paid commission like sales reps, but based on MQLs?
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    Who Should Own the Chatbot: Marketing or SDRs?

    We asked top marketing managers who should own the chatbot for sales. Find out their opinion; SDRs, marketing, or a combo?