How Masterplan doubled their SDR team’s output in just two months
The leading e-learning platform Masterplan boasted a hardworking and efficient SDR team from its very inception. So, when their seven sales development representatives were non-stop dialing, emailing, and messaging their prospects without the results to match, Khalid El Bakouri, SDR Manager, knew it was time to implement Bloobirds sales empowerment platform.
The challenge of transforming SDR efficiency into effectiveness
Before Bloobirds, Masterplan’s SDR team didn’t have the tech they needed to guide them through their workday. Using Salesforce to prospect, the CRM left them without clarity about what set of actions worked best to book a meeting with their ideal target company. SDRs always sent the message they thought worked best, but they lacked real-time template suggestions or data to back up their guesswork.
Khalid was determined to find out why his team’s highly efficient activity rates weren’t bringing in the qualified meetings he needed to deliver. But, without an overview of daily tasks performed and which of those tasks converted into business opportunities, the challenge ensued. He needed an account-based prospecting approach that gave him the visibility necessary to guide the team to victory.
3X sales opportunities + 2X SDR team size = a bright future ahead
Just a few short months after getting started with Bloobirds, Khalid saw a bright light at the end of the tunnel. He and Sales Operations Manager Gerald Steinhaus saw their sales dashboards soar up and to the right – boasting a 200% increase in qualified meetings from June to July.
Gerald knew that the efforts of the Market Research Team contributed to this big win. With Bloobirds real-time account segmentation (by target market, ideal customer profile, and business scenario), Gerald and Khalid could easily see what market and type of leads generate quality meetings. Passing the info along to Market Research, win after win became the new norm.
Just one year after getting started with Bloobirds, Khalid has proudly doubled his team size. With the ability to make better decisions at scale and guide all the SDRs as one unit, more seamless growth is on the horizon.
