Marketing

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How Can I Measure Marketing’s Influence on Revenue?

We asked expert Sales Ops how they measure marketing’s influence on revenue. Here’s what they said —

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How Can I Increase My Webinar Attendance?

We asked B2B marketing experts how they get more people to attend their webinars live. Here are their best practices.

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Should I Pay My Marketing Team Commission Based on MQLs?

We asked marketing pros to express their opinions about commission for marketers. Should they be paid commission like sales reps, but based on MQLs?

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Who Should Own the Chatbot: Marketing or SDRs?

We asked top marketing managers who should own the chatbot for sales. Find out their opinion; SDRs, marketing, or a combo?

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Which TOFU Metric Can Get Sales and Marketing In Sync?

Revenue Operations Leader Tarnjeet Nandra explains which TOFU metric makes both teams more effective. Find out more.

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